Reduce - The World is Inflating into Reality

I read somewhere a statement made by a financier in a matter-of-fact tone that consumers will cut back only when wallet starts hurting.

This may not be what passionate green minds want to hear, but it is the stone cold truth.

As much as it is a virtue to think beyond self and to care for the environment, pricing is the ultimate bottom line that dictates consumer behaviors. With a booming middle class around the world to join this heated over-consumption race, in particular billions more from China and India, it is little wonder that we are witnessing food shortage, accelerated environmental destruction and even more wars.


We have been asking too much out of this plant, and I think.....

THE INFLATION GENIE IS OUT OF THE BOTTLE.